Viktor & Rolf asked us to come up with a idea for their collaboration with Bugaboo. They designed a stroller with high end car features and named it My First Car. We thought playing a lullaby with car horns would get this Viktor & Rolf baby to sleep.
Commissioned by Bugaboo Agency: …,staat Creative Direction: Lernert & Sander Directors: Lernert & Sander D.O.P.: Ram van Meel Music: Diederik Idenburg Set builders: Barnaby Monk, Leatitia Migliore & Mike Peletier at Random Post production: The Ambassadors Produced at White Lodge Executive Producer: Stephen Whelan