The Sandberg Instituut asked to make a film to show the beauty of 4K, the new digital golden standard with 4 times more pixels then HD. We wanted to make the inversion of the Sony Bravia commercials, that tried to show all the pixels of their new HD camera’s, years ago, by throwing rubber balls from a hill in San francisco. We thought: if this 4K resolution is so fantastic it should also be able to film just one pixel!
We created five films in which one physical golden pixel becomes exactly one digital pixel on screen. The screens come in five different sizes: 4K, 2K, HD, 720p and SD.
In collaboration with students from the Sandberg Institute.
Client: Sandberg D.O.P. : Ram van Meel Sandberg students: Aliki van der Kruis, Netta Bacon, Guy Königstein, Diego Tonus & Alonso Vazquez Camera assistant: Gemma Probs Camera rental: Cam-a-lot / Philippe Gripper: Onne Perdijk Light: Marcel Brugman Light assistant: Alex Berger Carpenter set: Egbert Steenwinkel Pixel design: Marije Buffing Coördinator Sandberg: Sophie Leferink
This is an internet representation of a video-installation, to be seen on a 4K, 2K, HD, 720p and PAL screen next to each other.