Viktor & Rolf asked us to come up with a idea for their collaboration with Bugaboo. They designed a stroller with high end car features and named it My First Car. We thought playing a lullaby with car horns would get this Viktor & Rolf baby to sleep.
Commissioned by Bugaboo
Agency: …,staat
Creative Direction: Lernert & Sander
Directors: Lernert & Sander
D.O.P.: Ram van Meel
Music: Diederik Idenburg
Set builders: Barnaby Monk, Leatitia Migliore & Mike Peletier at Random
Post production: The Ambassadors
Produced at White Lodge
Executive Producer: Stephen Whelan
