In this triptych for Campari, Lernert & Sander show viewers that no matter what the circumstance, there is always a way to drink the apéritif in style.
The films propose a puzzling situation for the thirsty hero — how does one drink a Campari cocktail when the glass is turned upside down?
“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back the drink – by turning the drink upside down,” commented Lernert & Sander.
In each episode the cool and collected hero is faced with finding out the solution for turning the upside-down-glass back into its drinking position — and she does, without spilling a drop of Campari of course.
Creative Direction: Lernert & Sander X Mori Inc.
Directors: Lernert & Sander
DOP: Patrick Otten
Art Director: Tom Darmstaedter
Styling: Thomas Vermeer
Make Up: Florence Teerlinck
Editor: Simone Rau
Grading & Online: Hectic Electric
Music & Sound Design: Diederik Idenburg (MOST Original Soundtracks)
Casting: Alexandra Carrée
Models: Layna, Nicola & Olav (Dominique Models)
Project Manager: Misato Tachibana, Motoko Shimizu
Producer: Marie-Hélène Van Quickenborne, Bram Sterckx