Vogue Netherlands asked us to conceive and shoot a teaser for We’s exclusive new collaboration with designer Claes Iversen. We created a deceptively simple yet highly conceptual film in response starring the eyes, hands and lips of Iversen himself. Focusing on the very first moment of creating a collection – the threading of a needle – we take the term ‘teaser’ literally, leaving the viewer eager to see what Iversen’s thread will weave.
Commissioned by WE & Vogue Concept & Direction: Lernert & Sander Model: Claes Iversen Produced by Wrong Producer: Maarten Le Roy Music: Diederik Idenburg DOP: Ram van Meel Make-up: Stefan Ralbovsky Editor: Derek van Egmond Post production: The Ambassadors
Awards Clio Image Award 2014, category Film Best advertising – ASVOFF 6, Paris