Vogue Netherlands asked us to conceive and shoot a teaser for We’s exclusive new collaboration with designer Claes Iversen. We created a deceptively simple yet highly conceptual film in response starring the eyes, hands and lips of Iversen himself.
Focusing on the very first moment of creating a collection – the threading of a needle – we take the term ‘teaser’ literally, leaving the viewer eager to see what Iversen’s thread will weave.
Commissioned by WE & Vogue
Concept & Direction: Lernert & Sander
Model: Claes Iversen
Produced by Wrong
Producer: Maarten Le Roy
Music: Diederik Idenburg
DOP: Ram van Meel
Make-up: Stefan Ralbovsky
Editor: Derek van Egmond
Post production: The Ambassadors
Awards
Clio Image Award 2014, category Film
Best advertising – ASVOFF 6, Paris
