‘Spectacularly creative Dutch duo Lernert & Sander have made a film for COS, The Sound of COS, in which the artists imitate the sounds clothes make. In their studio they crush salt, open umbrellas, slip on oven mitts and stomp about to create the soundtrack for a fashion video. Meta, eh? The concept is ingenious, because as we’re paying heightened attention to the pop of the button, the zip of the jacket and the jingle of keys in a purse, we’re also paying extra close attention to COS’ Autumn/Winter collection in all its lovely detail.’
Amy Lewin, 08 September 2014, It’s Nice That.
Commissioned by COS
Creative Direction: Lernert & Sander X Jop van Bennekom & Gert Jonkers
Directors: Lernert & Sander
D.O.P.: Pau Castejon
Foley artists: Freddie Web & Joe Farley @ Father
Executive Producer: James Bretton @ Blinkink
Producer: Julie Crosbie
Production Design: Stripeland
Editor: Final Cut
Grading: Hectic Electric
Awards
Best Sound Design Award – ASVOFF7, Paris
Best Art direction – Madrid Fashion Film Festival 2014
More Press
Fastcodesign
D&AD
YCN
